Privacy Policy

Welcome to Pizza Luce. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website newpizzaluce.top, place orders, or interact with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

This Privacy Policy applies to all information collected through our website, mobile platforms, and any related services, sales, marketing, or events (collectively referred to as the "Services").

1. Who We Are

Pizza Luce is a food service business operating in the United States. We take the privacy of our customers, website visitors, and business contacts seriously. As the data controller for information collected through our Services, we are responsible for ensuring that your personal data is handled in accordance with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other applicable state and federal regulations.

2. Information We Collect

We collect various types of information in connection with your use of our Services. This information falls into the following categories:

2.1 Personal Information You Provide Directly

When you interact with our Services — such as creating an account, placing an order, signing up for our newsletter, contacting customer support, or participating in promotions — you may voluntarily provide us with personal information, including but not limited to:

• Name: Your first and last name
• Contact Details: Email address, phone number, and mailing address
• Account Credentials: Username, password (stored in encrypted form), and security questions
• Payment Information: Credit card numbers, debit card numbers, billing address (note: full payment card data is processed by our PCI-DSS compliant payment processors and is not stored on our servers)
• Order Details: Food preferences, special dietary requirements, delivery instructions, and order history
• Communications: Any messages, feedback, reviews, or correspondence you send us
• Loyalty Program Information: Membership data, points balances, and redemption history
• Survey Responses: Answers you provide when participating in optional surveys or market research

2.2 Information We Collect Automatically

When you visit our website or use our digital services, we automatically collect certain technical and usage information through cookies, web beacons, pixels, log files, and similar technologies. This data includes:

• Device Information: IP address, device type (desktop, mobile, tablet), operating system version, browser type and version, device identifiers, and screen resolution
• Usage Data: Pages visited, time and date of visits, time spent on each page, links clicked, referring URLs, and exit pages
• Location Data: General geographic location derived from your IP address; precise geolocation if you grant permission on mobile devices
• Session Data: Login timestamps, session duration, and navigation paths through our website
• Cookie Data: Preferences, cart contents, authentication tokens, and analytics identifiers stored in cookies or similar technologies
• Interaction Data: Click patterns, scroll behavior, and feature usage statistics

2.3 Information From Third Parties

We may receive information about you from third-party sources, which we combine with information we already have about you. These sources include:

• Social Media Platforms: If you connect your social media account or use a social login feature, we may receive your name, email address, profile photo, and friends list (where permitted)
• Delivery Partners: Third-party delivery services may share order fulfillment and delivery confirmation information with us
• Analytics Providers: Services such as Google Analytics provide us with aggregated behavioral data about website visitors
• Marketing Partners: We may receive contact information or marketing interaction data from co-marketing partners
• Payment Processors: Confirmation data relating to completed or failed payment transactions

2.4 Information Collected in Our Physical Locations

If you visit one of our physical restaurant locations, we may collect information through:

• In-store loyalty program sign-ups
• Point-of-sale transactions
• Feedback cards or forms
• Security cameras (CCTV), which are operated in compliance with applicable state law

3. How We Use Your Information

Pizza Luce uses the information we collect for a variety of legitimate business purposes. We do not sell your personal information to third parties for monetary compensation. The specific purposes for which we use your data include:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling food orders, both online and in-store
• Managing your account and account preferences
• Coordinating delivery logistics and communicating estimated delivery times
• Processing payments and issuing refunds or credits
• Providing customer support and resolving disputes
• Managing reservations and loyalty program accounts

3.2 Communications

• Sending order confirmations, receipts, and status updates via email or SMS
• Responding to your inquiries, complaints, or requests
• Sending important account-related notices and policy updates
• Notifying you of changes to our menu, hours, or locations

3.3 Marketing and Promotions

• Sending promotional emails, newsletters, special offers, and discount codes, where you have opted in or where permitted by law
• Personalizing offers based on your order history and preferences
• Conducting sweepstakes, contests, and loyalty reward campaigns
• Retargeting advertisements on third-party platforms (subject to your cookie preferences)

3.4 Analytics and Improvement

• Analyzing usage patterns to improve website design and functionality
• Monitoring website performance and diagnosing technical problems
• Conducting internal research and data analysis to improve our menu, pricing, and services
• Measuring the effectiveness of our marketing campaigns

3.5 Legal Compliance and Safety

• Complying with applicable laws, regulations, legal processes, and government requests
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Preventing fraud, unauthorized transactions, and other illegal activities
• Maintaining records as required by U.S. tax and business regulations

4. How We Share Your Information

Pizza Luce does not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we do share your information in the following limited circumstances:

4.1 Service Providers and Vendors

We engage trusted third-party companies and individuals to perform services on our behalf. These service providers are given access to your information only as necessary to perform their functions and are contractually obligated to maintain the confidentiality and security of your data. Examples include:

• Payment processors (e.g., Stripe, Square) for secure transaction handling
• Delivery platforms and courier services for order fulfillment
• Email and SMS marketing platforms for sending communications
• Cloud hosting and IT infrastructure providers
• Analytics and performance monitoring services
• Customer support software vendors

4.2 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your personal information may be transferred to the acquiring entity. We will notify you via email or a prominent notice on our website if such a transaction occurs and your data will be subject to a new privacy policy.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to:

• Comply with a legal obligation, subpoena, court order, or regulatory requirement
• Cooperate with law enforcement agencies at the federal, state, or local level
• Protect and defend the rights or property of Pizza Luce
• Prevent or investigate possible wrongdoing in connection with our Services
• Protect the personal safety of users or members of the public

4.4 With Your Consent

We may share your information with third parties when you have provided your explicit consent to do so, such as when you choose to participate in a co-branded promotion or connect a third-party application to your account.

4.5 Aggregated or De-Identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and deliver relevant advertising. Cookies are small text files stored on your device when you visit a website.

5.1 Types of Cookies We Use

You may control cookie preferences through your browser settings or through our cookie consent banner when you first visit our website. Note that disabling certain cookies may affect the functionality of our Services. For more detailed information about how we use cookies, please refer to our Cookie Policy.

6. Data Security

Pizza Luce takes the security of your personal information seriously. We implement a range of administrative, technical, and physical security measures designed to protect your information from unauthorized access, disclosure, alteration, loss, and destruction. These measures include:

• Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard Transport Layer Security (TLS/SSL) protocols
• Password Security: User passwords are hashed using strong cryptographic algorithms and are never stored in plain text
• Payment Security: We use PCI-DSS compliant payment processors and do not store full credit card numbers on our systems
• Access Controls: Access to personal data within our organization is restricted to authorized personnel on a need-to-know basis
• Regular Audits: We conduct periodic security assessments and vulnerability testing
• Incident Response: We maintain a data breach response plan and will notify affected individuals as required by applicable law
• Employee Training: Our staff members are trained in data privacy and security best practices

In the event of a data breach that affects your personal information, we will comply with applicable state breach notification laws, which may include notifying you and relevant regulatory authorities within legally mandated timeframes.

7. Your Privacy Rights

Depending on your state of residence within the United States, you may have specific rights regarding your personal information. We honor these rights regardless of your location and aim to respond to all legitimate requests within 45 days (or such shorter period as may be required by applicable law).

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a resident of California, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the sources of that information, our business or commercial purposes for collecting it, and the categories of third parties with whom we share it
• Right to Access: You have the right to request a copy of the specific personal information we have collected about you in the past 12 months
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions permitted by law (e.g., completing a transaction, complying with legal obligations)
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you
• Right to Opt-Out of Sale or Sharing: Although Pizza Luce does not sell personal information for monetary compensation, you have the right to opt out of any sharing of your personal information with third parties for cross-context behavioral advertising
• Right to Limit Use of Sensitive Personal Information: You may have the right to direct us to limit our use of sensitive personal information to only what is necessary for providing our Services
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will receive the same quality of service and pricing regardless of whether you exercise these rights

7.2 General Privacy Rights for All U.S. Residents

Regardless of your state of residence, we provide the following rights to all users:

• Right to Access: Request access to the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete personal information
• Right to Deletion: Request deletion of your personal information, subject to applicable exceptions
• Right to Data Portability: Request a copy of your personal information in a structured, commonly used, machine-readable format
• Right to Opt-Out of Marketing: Opt out of receiving promotional emails or SMS messages at any time by clicking the "unsubscribe" link in our emails or by contacting us directly
• Right to Withdraw Consent: Where we process your data based on your consent, you may withdraw that consent at any time

7.3 How to Exercise Your Rights

To exercise any of your privacy rights, please contact us using one of the following methods:

• Email: [email protected]
• Website: Submit a request through our contact page at newpizzaluce.top

When submitting a request, please provide sufficient information to allow us to verify your identity and locate your records. We may ask you to provide additional identification documents to process your request. We will respond to verified requests within 45 calendar days. If we need additional time, we will notify you in writing within the initial 45-day period and explain the reason for the extension.

You may designate an authorized agent to make a request on your behalf. To do so, the authorized agent must provide written permission signed by you, and you may be required to verify your identity directly with us.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The following general retention periods apply:

When personal information is no longer necessary for the purposes for which it was collected, we will securely delete or anonymize it in accordance with our internal data retention and disposal policies.

9. Children's Privacy

Pizza Luce does not knowingly collect, use, or disclose personal information from children under the age of 18 without verifiable parental consent. Our website and online ordering platform are not directed toward children under 18.

If you are a parent or legal guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification of such a claim, we will take prompt steps to delete the child's personal information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA) and do not permit children under 13 years of age to create accounts or submit personal information through our website. Any account found to belong to a child under 13 will be immediately terminated and associated data deleted.

10. International Data Transfers

Pizza Luce is based in the United States, and our primary data processing operations occur within the United States. However, some of our third-party service providers may process or store data in other countries. By using our Services, you acknowledge that your personal information may be transferred to and processed in countries other than your own.

When we transfer personal information outside the United States, we take appropriate steps to ensure that your data receives a level of protection consistent with this Privacy Policy and applicable U.S. law. These steps may include:

• Entering into data processing agreements with our service providers
• Conducting due diligence on third-party vendors regarding their data security practices
• Implementing contractual clauses requiring adequate data protection standards
• Ensuring that service providers who operate internationally comply with applicable privacy frameworks

If you are located outside the United States and choose to use our Services, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, social media platforms, or services that are not owned or controlled by Pizza Luce. This Privacy Policy does not apply to those third-party sites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.

We strongly encourage you to review the privacy policies of every third-party website you visit. Your interaction with third-party websites, including any information you provide to them, is governed solely by their own policies and terms.

Examples of third-party services we may link to or integrate with include:

• Social media platforms (Facebook, Instagram, Twitter/X)
• Third-party food delivery platforms
• Google Maps for location services
• Review platforms (Yelp, Google Reviews)

12. Marketing Communications and Your Choices

We may use your personal information to send you marketing and promotional communications about our products, services, special offers, and events. You have the right to opt out of marketing communications at any time.

12.1 Email Marketing

You can opt out of receiving our marketing emails by clicking the "unsubscribe" or "opt out" link located at the bottom of any marketing email we send you. Once we receive your opt-out request, we will process it within 10 business days. Please note that even if you opt out of marketing emails, we may continue to send you transactional or account-related emails (such as order confirmations, password resets, and account alerts).

12.2 SMS / Text Message Marketing

If you have opted in to receive SMS marketing messages from us, you may opt out at any time by replying "STOP" to any of our text messages. Standard message and data rates may apply. We will not send you further marketing SMS messages after receiving your opt-out request, unless you re-subscribe.

12.3 Interest-Based Advertising

We may use data from cookies and tracking technologies to deliver interest-based advertising on third-party platforms such as Facebook and Google. You can opt out of interest-based advertising through your browser settings, the Digital Advertising Alliance's opt-out tool at www.aboutads.info/choices, or the Network Advertising Initiative opt-out tool at optout.networkadvertising.org.

13. How to File a Privacy Complaint

If you believe that we have violated your privacy rights or this Privacy Policy, we encourage you to first contact us directly so we can address your concerns.

13.1 Contact Pizza Luce

To file a privacy complaint or raise a concern, please contact us at:

We will acknowledge your complaint within 5 business days and aim to resolve the matter within 30 days. In complex cases, we may require up to 90 days and will keep you informed of our progress.

13.2 Regulatory Complaints

If you are not satisfied with our response, or if you believe we are processing your personal information in a manner that violates applicable law, you have the right to file a complaint with the relevant regulatory authority:

• California Residents: You may file a complaint with the California Privacy Protection Agency (CPPA) at cppa.ca.gov or the California Attorney General's Office at oag.ca.gov/privacy/ccpa
• All U.S. Residents: You may file a complaint with the Federal Trade Commission (FTC) at reportfraud.ftc.gov regarding unfair or deceptive business practices
• State Attorneys General: Many states allow residents to file privacy-related complaints with their respective Attorney General's office

14. "Do Not Track" Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no uniform industry standard for how websites should respond to DNT signals. As such, our website does not currently respond to browser DNT signals. However, you can control your privacy preferences through our cookie consent tool and by adjusting your browser settings.

We do honor the Global Privacy Control (GPC) signal, which is a browser setting or extension that communicates your preference to opt out of the sale or sharing of your personal information. Where technically feasible, we will treat a GPC signal as a valid opt-out request under applicable law.

15. Changes to This Privacy Policy

Pizza Luce reserves the right to update or modify this Privacy Policy at any time. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Provide notice via a prominent banner on our website
• Send an email notification to registered users (where required by law or where the change is material)

Your continued use of our Services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with any material changes, you should discontinue use of our Services and contact us to close your account.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your inquiries in a timely and transparent manner.

We value your trust and are dedicated to maintaining the privacy and security of your personal information. Thank you for choosing Pizza Luce.

This Privacy Policy was last reviewed and updated on July 24, 2026. It is effective as of that date and supersedes all prior versions of our Privacy Policy. This policy is governed by the laws of the United States and applicable state laws, including the California Consumer Privacy Act (CCPA/CPRA) and the Federal Trade Commission Act (FTC Act).