Cookie Policy

Last Updated: July 24, 2026

Important Notice: This Cookie Policy explains how Pizza Luce ("we," "us," or "our") uses cookies and similar tracking technologies on our website newpizzaluce.top. By continuing to use our website, you consent to our use of cookies as described in this policy.

1. Introduction

Welcome to Pizza Luce. We are committed to being transparent about how we collect and use data related to your online experience. This Cookie Policy is designed to help you understand what cookies are, how we use them on our website (newpizzaluce.top), and what choices you have regarding their use.

This policy should be read in conjunction with our Privacy Policy and Terms of Service, which together govern how we handle your personal information. If you have any questions about our use of cookies or other tracking technologies, please contact us at [email protected].

As a food service business operating in the United States, we comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as the Federal Trade Commission (FTC) Act and other relevant consumer protection regulations.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website operators to make websites work more efficiently, to improve user experience, and to provide reporting information.

Cookies are created by the web server that hosts the website you visit and are then stored on your device's browser. Each time you revisit the website, your browser sends the cookie back to the server, allowing the website to recognize your device and remember information about your previous visits.

Cookies can be classified in several ways:

Session Cookies: These are temporary cookies that expire and are automatically deleted when you close your browser. They are used to maintain your session while you navigate through our website.
Persistent Cookies: These cookies remain on your device for a set period of time or until you manually delete them. They are used to remember your preferences and recognize you on future visits.
First-Party Cookies: These are cookies set directly by our website (newpizzaluce.top).
Third-Party Cookies: These are cookies set by a domain other than ours, typically by our advertising or analytics partners.

3. How Cookies Work

When you first visit newpizzaluce.top, our website may send a cookie to your browser. On subsequent visits, our server reads the cookie your browser has stored and identifies you or your preferences. This process allows us to deliver a more personalized and efficient online experience.

In addition to cookies, we may also use similar tracking technologies, including:

Web Beacons (Pixel Tags): Small, invisible images embedded in web pages or emails that help us track user behavior and measure the effectiveness of our marketing campaigns.
Local Storage: A web storage mechanism that allows websites to store data locally within your browser.
JavaScript Tags: Code snippets embedded in our website pages that collect information about your interactions.
Device Fingerprinting: A technique that collects information about your device's configuration to create a unique identifier.

All references to "cookies" in this policy also encompass these similar tracking technologies unless stated otherwise.

4. Types of Cookies We Use

We use the following categories of cookies on our website:

4.1 Essential / Strictly Necessary Cookies

These cookies are fundamental to the operation of our website. Without them, our website cannot function properly, and services such as online ordering, account login, and security features would be unavailable. These cookies do not collect any personal information that could be used for marketing purposes, and they cannot be disabled through our cookie management tools. However, you may be able to disable them through your browser settings, though this will significantly impair website functionality.

Examples of what essential cookies do include:

Maintaining your session while you navigate between pages
Storing items in your online food order cart
Remembering your login status
Ensuring the security of your interactions on our platform
Enabling load balancing to ensure website performance

4.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most frequently, how long visitors spend on each page, and whether visitors receive error messages. The data collected is aggregated and anonymous — it does not identify individual users. We use this information to improve our website's performance, content, and structure.

We use Google Analytics to help us understand how our audience engages with our website. Google Analytics collects information about your use of our website and reports it back to us in aggregated, anonymized form.

4.3 Functional Cookies

Functional cookies allow our website to remember choices you have made in the past, such as your preferred language, region, or font size, in order to provide enhanced and personalized features. These cookies may also be used to provide services you have requested, such as watching a video or using a live chat feature. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

Examples include:

Remembering your location for delivery purposes
Saving your favorite menu items or past orders
Storing your communication preferences
Enabling embedded maps and restaurant locator features

4.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. They are usually placed by advertising networks such as Google Ads and Meta (Facebook) with our permission. They remember that you have visited our website and this information is shared with other organizations, such as advertisers.

We use Google Ads conversion tracking and remarketing features to show relevant Pizza Luce advertisements to users who have previously visited our website. These cookies track which pages of our website you visit and which actions you take (such as placing an order) to measure the return on our advertising investment.

5. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on newpizzaluce.top:

Cookie Name	Provider	Purpose	Type	Duration
`_ga`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users and sessions.	Analytics	2 years
`_gid`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users.	Analytics	24 hours
`_gat`	Google Analytics	Used by Google Analytics to throttle request rate, limiting the collection of data on high traffic sites.	Analytics	1 minute
`_gcl_au`	Google Ads	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions.	Advertising	3 months
`_fbp`	Meta (Facebook)	Used by Meta to deliver a series of advertisement products such as real-time bidding from third party advertisers.	Advertising	3 months
`fr`	Meta (Facebook)	Used by Facebook to deliver, measure, and improve the relevancy of ads, with a real-time bidding feature from third-party advertisers.	Advertising	3 months
`PHPSESSID`	newpizzaluce.top	Preserves user session state across page requests. Essential for maintaining login status and order cart contents.	Essential	Session
`cart_session`	newpizzaluce.top	Stores items added to your online food order cart so they are retained as you navigate the website.	Essential	Session
`user_prefs`	newpizzaluce.top	Stores user preferences such as location, saved delivery addresses, and dietary preference filters.	Functional	1 year
`cookie_consent`	newpizzaluce.top	Stores the user's cookie consent preferences so the consent banner is not repeatedly displayed.	Essential	1 year
`_csrf_token`	newpizzaluce.top	Helps protect against Cross-Site Request Forgery (CSRF) attacks by verifying that requests originate from our website.	Essential	Session
`recent_orders`	newpizzaluce.top	Remembers your recent orders to enable quick reordering of favorite Pizza Luce menu items.	Functional	6 months

Note: The cookies listed above represent those typically in use at the time this policy was last updated (July 24, 2026). The exact cookies in use may change periodically. We will update this table accordingly when such changes occur.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or decline cookies. Most web browsers are configured to accept cookies by default. However, you can manage your cookie preferences in several ways:

6.1 Browser Settings

You can control and manage cookies through your browser settings. Instructions for the most common browsers are provided below:

Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. Here you can block all cookies, block third-party cookies, or allow cookies from specific websites.
Chrome Cookie Settings Help
Mozilla Firefox: Go to Settings > Privacy & Security > Cookies and Site Data. You can block or manage cookies here.
Firefox Cookie Settings Help
Apple Safari: Go to Preferences > Privacy > Cookies and website data. You can choose to always block cookies or allow cookies from current websites only.
Safari Cookie Settings Help
Microsoft Edge: Go to Settings > Cookies and site permissions > Cookies and site data.
Edge Cookie Settings Help
Opera: Go to Settings > Advanced > Privacy & Security > Cookies and other site data.
Opera Cookie Settings Help

Please note that if you are using a mobile device, you will need to refer to your device's operating system documentation or the mobile browser's help section to manage cookie settings.

6.2 Opt-Out Tools for Advertising and Analytics

In addition to browser-level controls, you can opt out of specific third-party tracking using the tools provided by those companies:

Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, available at:
https://tools.google.com/dlpage/gaoptout
Google Ads Personalization: To opt out of personalized Google advertising, visit:
https://adssettings.google.com
Meta (Facebook) Ad Preferences: To manage how Facebook uses your data for advertising, visit:
https://www.facebook.com/adpreferences/ad_settings
Network Advertising Initiative (NAI) Opt-Out: The NAI provides a tool to opt out of targeted advertising from member companies at:
https://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) Opt-Out: The DAA's WebChoices tool allows you to opt out of interest-based advertising from participating companies at:
https://optout.aboutads.info/
Your Privacy Choices (Global Privacy Control): You can use the Global Privacy Control (GPC) browser extension or built-in browser feature to signal your privacy preferences automatically.
https://globalprivacycontrol.org/

7. Impact of Disabling Cookies

Please Note: Disabling certain cookies may affect your ability to use some features of our website or may result in a degraded user experience.

The impact of disabling cookies depends on which categories of cookies you choose to disable:

Disabling Essential Cookies: If you disable essential cookies, our website may not function properly. You may be unable to place online food orders, log in to your account, maintain your cart between pages, or access secure areas of our website. We strongly advise against disabling these cookies.
Disabling Analytics Cookies: If you disable analytics cookies, we will be unable to collect data about how you use our website. This will not affect your ability to use the website, but it will limit our ability to improve our services based on user behavior data.
Disabling Functional Cookies: If you disable functional cookies, certain personalization features may not work correctly. For example, your delivery address preferences, saved favorite orders, and regional settings may not be remembered between visits, requiring you to re-enter this information each time you visit.
Disabling Advertising Cookies: If you disable advertising cookies, you will still see advertisements from Pizza Luce and our partners, but they will be less relevant to your interests. Disabling these cookies does not prevent advertising — it only affects the targeting of those advertisements.

8. Your Privacy Rights Under U.S. Law

Depending on your state of residence, you may have specific rights regarding your personal data, including data collected through cookies. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights:

Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you through cookies and other means.
Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information, including data collected through advertising cookies, to third parties.
Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information.
Right to Non-Discrimination: You have the right not to be discriminated against for exercising any of these privacy rights.

To exercise any of these rights, please contact us using the information provided in the Contact section below. We will respond to your request within the timeframes required by applicable law.

The FTC Act also prohibits unfair or deceptive acts or practices in or affecting commerce, and our cookie practices are designed to comply with all FTC guidance on online behavioral advertising and consumer privacy.

9. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Because there is currently no universally accepted standard for interpreting DNT signals, our website does not currently respond to browser DNT signals. However, we do honor the Global Privacy Control (GPC) signal as described in Section 6.2 above.

We encourage you to use the opt-out tools listed in this policy and to manage your cookie preferences through your browser settings or our cookie preference center if available.

10. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, or embedded content from partners such as Google Maps or YouTube. These third-party sites have their own privacy policies and cookie practices, which are independent of ours. We do not accept responsibility or liability for these third-party policies or for the cookies they set. We encourage you to review the privacy and cookie policies of any third-party websites you visit.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable laws, or other operational, legal, or regulatory reasons. When we make material changes to this policy, we will notify you by:

Updating the "Last Updated" date at the top of this page
Displaying a notice on our website homepage or at the point of cookie consent
Sending you an email notification if you have an account with us

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. Your continued use of our website after any update to this policy constitutes your acceptance of the updated terms.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Pizza Luce

Email: [email protected]
Website: newpizzaluce.top

We are committed to resolving any complaints or inquiries about our cookie practices promptly and transparently. If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please reference "CCPA Privacy Request" in the subject line of your inquiry.